Anna and the Apocalypse
Social Media Campaign
We had the honor of working with Orion Pictures for the prerelease social media campaign for the zombie-Christmas-musical, Anna and the Apocalypse. For the campaign, we created a four-stage social media strategy encompassing the festival circuit, awareness stage, pre-release hype, and ticketing. Our social content stood out with platform-specific animated and static graphics that included singalongs, games, user generated content, and Snapchat filters. We made the movie’s atypicality our focal point to deliver a creative and engaging campaign.
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